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• India captain Mahendra Singh Dhoni sets record with $A48 million deal... 13/7/2010
• A worldwide television audience of more than 700 million people was expected to have watched Spain’s 1-0 extra-time victory over the Netherlands... 12/7/2010
• Formula One is in discussions to host a grand prix in South Africa in around three year’s time according to the sport's commercial supremo Bernie Ecclestone... 12/7/2010
• Soccer’s buzz: A bump or a wave?... 12/7/2010
• Sponsors pleased by early results... 12/7/2010
• Far-flung Aon unites with ManU... 12/7/2010
• FA handed £6m as Spain pockets £20m for WC win... 12/7/2010
• Brazil announces massive World Cup and Olympic investment... 2/7/2010
• IRB and IMG extend Rugby World Cup deal... 18/6/2010

The mid 1990's witnessed a sharp increase in the level of sophistication of financing in the Sport, Music & Entertainment industry.

Innovations such as bond issues of entertainer's future royalty streams, securitisation of sporting clubs' gate receipts, sponsorship and television rights, stadia construction via future revenue stream securitisation and one off transactions of athletes delayed playing payments were all undertaken.

These are all examples of individual transactions with diverse financing partners and did not offer an ongoing model or one finance house providing solutions to all these financing needs.

This inspired the development of SEQ.

SEQ was created to empower Sport, Music & Entertainment industry participants and enable them to access their future income streams without taking security over assets or diverse income streams.